Apeel Sciences makes a plant-based coating to preserve fruits and vegetabled without toxic chemicals. As Apeel's head of marketing for its first four years, I assembled a team to conduct extensive research before creating a new brand, story, and world-class presentation materials to gain media attention, investors and customers.
Alaska New Media, a film production school, needed to improve their website usability, enhance their brand, and
automate self-registration and payments. I produced an easy-to-navigate website with a light, distinctive "Mac-like" design
and a cloud-based system for students to register for classes.
As featured several times on NCIS Los Angeles, I formulated and designed a unique product set with my partners Judah and Hong. We marketed through trade shows and free product placments to acquire distributors and sell in Whole Foods stores and other natural food markets.
For Acer, my team designed and produced a global sales site to consolidate all peripheral products into a single store.
Working with Apple marketing directors, I formed teams of engineers, designers and content producers to develop new websites and applications for multiple Apple divisions.
Venteux Vineyards discovered that the majority of their website visitors accessed their
website from tablet computers to get directions to the vineyards and see photos. I designed a touch-screen optimized photo album website
with a customized wine store and guest registration system in a Wordpress CMS framework.
One of many HP divisions I've worked with, the Pavillion PC division required a spec and technical and creative development for a user self-help application to reduce support costs for new users.
The automatically-updated desktop app went on millions of PCs to provide customers with easy tech support
through an information corridor leading most users to self-help without needing phone support.
RPC makes solar power inverters that are more efficient and easier to install
modularly to save cost and make repairs easier. They needed to rebrand their presence in an exciting way for customers, media and investors.
I designed a bright, clean new look reflecting their product style and a password-protected area for secret stuff.
My agency formed a partnership with Yahoo! to develop corporate portals. I established a new team to redesign Yahoo's corporate presence, install portals for Yahoo's top corporate partners, and design a sales presentation for Yahoo! sales staff.
For Philips' new line of connected products, I designed landing pages for the
company's ad campaign, user help documentation, startup guides, a user forum, and a software developer kit.
What's going on in the atmosphere? What's the scientific version of this "chemtrails" phenomenon? I had to find out. After reading everything I could find and speaking with NASA scientists, climatologists, meteorologists and weather modification professionals, I wasn't satisfied. I recorded cloud formation patterns, hired helicopters, took plane flights
and dug into the Library of Congress. Finally, the pieces started making sense...
Lavish was a fun project because I love making beautiful things. Focused on the romantic and the extravagant, this production
was all about imagery and branding to support and expand product resellers, including a locator and secure ordering portal.
What's in the seafood and ocean products we eat?
How can we prevent contamination from plastics, fuel, agricultural chemicals and radiation poisoning? How do we stop our ocean from degrading?
My mind is currently all around the Marine Watchdogs...
Matching images to authenticate makes if very hard for hackers and malware to hijack accounts.
For Cryptografx, I designed a brand and user interface for the
sign-in app, wrote technical content and produced an instructional video.